SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
WINERY SOLUTIONS AND SERVICES
I admit, I did a triple take when a brief came across my desk with the title Winery Services on it. Deloitte? Winery? Who knew?
While the firm had a long-standing winery practice, it was operating with no narrative, no value story and no web presence. And as a result, virtually no awareness.
In addition to an awareness problem, the industry was in major disruption: Climate risk and reduced water availability. Supply chain challenges. Limited or non-existent technology solutions. Generational shifts away from wine consumption. And an increased demand for direct-to-consumer sales.
It all added up to big opportunity.
Develop a unique value proposition and brand narrative to raise awareness and position the practice as the leaders to turn to for growth in a time of industry disruption.