Anyone else tired of beer ads that objectify women? I was. Being a female creative team in the very male-dominated beer world offered the opportunity to rethink how women are portrayed in beer commercials. Across multiple brands in the AB beverage portfolio, we produced work that portrayed women as active, dynamic equals, perfectly capable of succeeding and competing in lock step with men. It was as refreshing as an ice cold pint on a hot summer day. Yum.