SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
THE COCKTAIL PROJECT
People's love affair with bourbon had turned into a long-term relationship, leaving tequila feeling a bit lonely. And where do lonely hearts turn? Tinder, of course. This campaign took to the dating app to tempt cocktail lovers to stray from their current cocktail relationships and explore something new – their most popular bourbon cocktails remade with tequila. Those who swiped right received the new recipe from The Cocktail Project, a link to download a mixologist video offering insider tips and tricks and Ibotta bucks for their brand purchase.
