THE COCKTAIL PROJECT
People's love affair with bourbon had turned into a long-term relationship, leaving tequila feeling a bit lonely. And where do lonely hearts turn? Tinder, of course. This campaign took to the dating app to tempt cocktail lovers to stray from their current cocktail relationships and explore something new – their most popular bourbon cocktails remade with tequila. Those who swiped right received the new recipe from The Cocktail Project, a link to download a mixologist video offering insider tips and tricks and Ibotta bucks for their brand purchase.