Anglers are seriously bananas. This is a unique breed of human who cannot wait  to roll out of bed before the sun and  spend an entire day waist deep in ice cold water in the hopes of outsmarting ... a fish.

It's an addiction. And for nearly 40 years, Simms has been its dealer of choice. Featuring some of the world’s best-known pros, this poster campaign is a celebration of the obsession every angler shares.