KELLOGG'S TO GO
Kellogg’s To Go was the first product of its kind for Kellogg’s. Not only was it the first ever product to be launched under the master brand name, but it also marked a historic move from breakfast in a box to breakfast in a bottle. For the first time in their history, a Kellogg’s breakfast was no longer tied to the breakfast table. Take Flight is a campaign that celebrated this new-found liberation.