Meticulously, ethically sourced beef that anyone can afford. A disruptive product required some disruptive ideas. When the company was ready to expand from a local to a national market, we created a platform that would take them there. Flip the Bird took The Thanksgiving Turkey Tradition head on and challenged consumers to choose steak instead. Taste the Obsession highlighted the unique system PRE uses to ensure their beef is of the highest quality in a tone that let people know even though it was top of the line, it was not only for the top one percent.