In the world of clinical trials, a single day of delay can cost more than 40 million dollars. With numbers like that on the line, it’s critical for clinical trial managers to feel confident in who they choose to deliver the trial. The problem? These decision makers are neither medical nor technology experts. So, the benefits of this very technical and specialized brand needed to be delivered in layman’s terms. More Trial Less Error rebranded the entire Trifecta portfolio under a single strategic umbrella with a creative articulation that makes understanding the benefits simple for anyone.