SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
LENSCRAFTERS
Hipsters aside, far too many people feel self conscious about having to wear glasses. Purchasing a pair of specs was a physical have-to-do rather than an emotional want-to-do. Repositioning lenses as a fashion accessory with the power to make you stand out from the crowd, this campaign flipped the script on that and also won the business for the agency.
