SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SIMMS
Fly fishing is one of the world’s most beloved addictions. It surpasses passion and borders on obsession. And for nearly 40 years, Simms has been its dealer of choice. This campaign is a celebration of that obsession. Featuring some of the world’s best-known anglers, it walks the fine line of elite performance and everyday love of the sport.
SPECIAL K
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There is so much more to our bodies than simply what they look like. Special K wanted to remind women of this with their disruptive, "What Will You Gain When You Lose" campaign. Doing a clear zig in the zagging world of weight loss, this campaign shifted the focus of women' bodies from objects of attention to vehicles of connection. And in doing so, positioned the brand as an ally in empowering women to create not just a healthy body, but a healthy mindset around that body.
